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Bacardi is now in their seventh generation, and they are in constant pursuit of perfection in the art of rum-making. Eventually, they began to rebuild the empire that they had left behind in their Cuban homeland. This is the Bacardi symbol, and it is a reflection of their prosperity. Often depicted in red, a color of joy, bats represent "good fortune" in traditional Chinese culture. The members of the family moved to the United States and shifted their distillery to the beautiful island of Puerto Rico. Cuba in the 1960s was undergoing a revolution, which eventually led to the Bacardi family’s exodus out of Cuba. When he later returned to Cuba, he became the first freely-elected mayor of Santiago de Cuba. Emilio Bacardí Moreau refused to support the Spanish government, fighting staunchly for the independence of Cuba, and was consequently exiled for his beliefs. The subsequent years that followed brought a revolution to wild Havana nights during the American Prohibition. They first began producing Rum in Cuba in 1862. The Bacardi family is the lifeblood of Bacardi Rum. Headquartered in Hamilton, Bermuda, Bacardi is led by the founder's great-great grandson, Facundo L. Bacardi is currently sold in more than 150 countries.
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Founded in 1862, Bacardi has been family-owned for seven generations. They are renowned for their eponymous Bacardi white rum, but their portfolio has an extensive 200 labels.
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Bacardi Limited is the largest privately held, family-owned spirits company in the world.